PepsiCo decided to discontinue Crystal Pepsi in 1993, just a couple of years after its initial launch, due to declining sales and consumer interest. McPizzas still has a legion of loyal fans 2. Beware of Brand Over-stretch – The original launch of Crystal Pepsi was a textbook case of brand over-stretch. Pepsi’s brand stands for cola, and cola means dark liquid. The notion of a clear Pepsi was potentially antithetical to the brand in the consumer’s mind. It was like launching Folger’s Sports Drink, or Starburst Chocolate. UPDATE: June 29, 2016 at 12:09 p.m. The moment has finally arrived: the iconic clear cola, Crystal Pepsi, is returning to stores shelves in a limited release across the U.S. and Canada. Beginning Pepsi Max's current slogan, as of the late 2010s in the US, is "Maximum taste. Zero calories." In January 2023, PepsiCo reformulated Pepsi Zero Sugar in the United States to reduce caffeine, remove ginseng and tweak the sweetener system. The previous formula with ginseng and higher caffeine is still available in Canada. Ingredient list But the biggest surprise comes when you take a sip, because this new, reborn Crystal Pepsi really does taste like normal Pepsi. Well, kind of. After sipping Crystal Pepsi and regular Pepsi side by . In May 2021, Pepsi Blue returned for a limited run but the bright blue, berry-flavored soda was sold in stores, while supplies lasted. Crystal Pepsi Twitter contest. To enter for a chance to win free Crystal Pepsi, Pepsi said in a statement that fans need to post a "picture of themselves in the 90’s using #ShowUsYour90s and #PepsiSweeps on Twitter." The data service Beverage Digest told the Wall Street Journal that Crystal Pepsi peaked with 0.5% of the American soda market but could not carry momentum past an initial burst of interest, and CNN — Crystal Pepsi, the clear cola from the 1990s is making a comeback. Pepsi is bringing back the soda for a limited time to celebrate its 30-year anniversary. However, it won’t be available Pepsi is bringing back the soda for a limited-time run to celebrate its 30-year anniversary. However, Crystal Pepsi won’t be available to buy. Instead, it’s part of a contest where fans can Clear Cola Crystal Pepsi 1990s 6 Pack 16 oz Glass Bottle NOS Sealed Vintage. C $461.50. or Best Offer. 12 watching. Crystal Pepsi Clear Bottle 20oz - 30 Year Anniversary! Exp-May 2022. C $39.54. C $37.92 shipping. or Best Offer.

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